1% Mortality Beer Label T-Shirt

Striped Bass “Beer Label” T-Shirt — Cold Facts, Cooler Style

From a distance, it looks like your favorite craft brewery tee — retro graphics, bold type, the kind of shirt that turns heads at the dock or local watering hole. But give it a closer look, and seasoned striped bass anglers will crack a grin. Because this isn’t just a beer label — it’s a stealthy masterclass in catch-and-release smarts.

Woven into the clever can-style label:

1% Mortality Rate: A subtle nod to chasing linesiders in waters above 2 ppt salinity, where salinity keeps release mortality at bay. Smart anglers know these stats matter.

40°F: Not just a nod to your favorite cold one — it’s the magic number when stripers start crushing lures again. The savvy angler’s green light.

This shirt isn’t just for looking good at the marina. It’s for those who geek out on the science behind the bite, who quietly set the standard for responsible fishing — and maybe drop some knowledge on their buddies along the way.

✅ Why anglers love it:

Ultra-soft cotton blend: Built for all-day comfort, from pre-dawn rigging to last-cast beers.

Vintage beer-can look: Gets laughs and nods of respect from those who get it.

Stealth brag: Shows you know the numbers — and care about keeping the fishery strong.

🎣 Perfect for:

Dock hangs and after-trip pub stops

Spinning up conversations about why 40°F means more than cold fingers

Anglers who love a shirt that looks like a brew, but teaches like a biologist

Because at the end of the day, it’s not just about pounding cold ones — it’s about pounding surf (at the right temp) with an eye on the future. And this tee? It’s the best “beer label” you’ll ever wear.

*T-Shirts run a bit small.  If in doubt, order next size up.
• 100% combed and ring-spun cotton (Heather colors contain polyester)
• Fabric weight: 4.2 oz./yd.² (142 g/m²)
• Pre-shrunk fabric
• Side-seamed construction
• Shoulder-to-shoulder taping


This product is made especially for you as soon as you place an order, which is why it takes us a bit longer to deliver it to you. Making products on demand instead of in bulk helps reduce overproduction, so thank you for making thoughtful purchasing decisions!